The 13 percent YoY increase in exports for 10MFY18 was led in part by
food exports, of which rice accounted for 40 percent. Nearly 80 percent
of Pakistan’s rice exports are of non-Basmati rice. On average Basmati
rice is over a $1,000 per ton as compared to less $500 per ton for
non-Basmati rice, as per PBS data. That is a differential of nearly 150
percent which is why the premium-priced Basmati gets the spotlight a lot
more than its brethren.
Basmati rice, similar to non-Basmati rice, has different varieties.
As per REAP export data, there were mainly 6 different varieties of
non-Basmati rice exported in FY15 and 4 different varieties of Basmati
rice. The least expensive variety of Basmati – Basmati brown rice – was
nearly 40 percent more expensive that the most expensive non-Basmati
variety i.e. blended rice.
Globally the Basmati market (including raw, parboiled, and steamed)
stood at $10.5 billion in 2017 and is growing at a CAGR of over 10
percent to reach $17.8 billion by 2023. EU, one of Pakistan’s main
markets for Basmati rice, is growing at a CAGR of 3.2 percent and is
expected to reach $615 million by 2023.
The non-Basmati rice has many exporting countries with players from
ASEAN taking the lead. Basmati rice on the other hand is famed from
originating from the sub-continent making India Pakistan’s main
competitor. Here, Pakistan has an advantage as EU has banned Indian rice
for having high level content of a fungicide called Tricyclazole.
While this restriction is in place for EU alone at the
moment, Jordan earlier, this year, denied permission for off loading
containers carrying Indian Basmati for similar reasons.
Thus it is possible that it is a challenge that India will continue
to face, especially if other countries jump on this band wagon. Since it
will take a minimum of three harvests to bring down Tricyclazole
content to permissible level, Pakistan has time to elbow in and increase
market share.
It has been said innumerable times that Pakistan’s exports are
non-diversified and dependent on resource goods. This is a state of
affairs that is not possible to address in the short and medium term. If
Pakistan has to depend on agri goods in the foreseeable future, why not
ensure that they are at least premium priced such as Basmati rice?